When Newell Brands decided to move its corporate headquarters to Hoboken, NJ, they needed someone who would be creative enough to provide the solutions to execute the innovative designs for their space. SJP Properties, the developer and GC for the job, knew from past experience that CWF was the company to trust with this unique opportunity.
The design included many conference and meeting rooms that needed a Brand Wall. One entire wall covered completely in one specific product. Some of our challenges were to display 800 Rawlings Baseballs, 10,000 Shakespeare Fishing Lures, 400 X-Acto Pencil Sharpeners, and a 100 foot long backlit wall of Contigo Water Bottles. All now beautifully displayed on the meeting room walls. Our favorite was the creation of an image on a wall created with 40,000 Prismacolor Colored Pencils used as pixels to bring the image to life. Check it out here, it is really cool!
These were some of the more unusual parts of this project. There was also extensive work in wood, metal, stone, along with creating custom abstract lighting sculptures that required master craftsmanship in order to make this a successful completion for our client SJP Properties, and Newell Brands.